Microsoft Store Icon Requirements
Publishing to the Microsoft Store requires a set of icon and tile assets that meet specific size, format, and visual guidelines. Desktop apps need a multi-resolution ICO, while UWP apps need additional PNG tile images. This guide covers every icon requirement for Microsoft Store submissions.
Required Sizes
| Size | Format | Purpose |
|---|---|---|
| 300x300 | PNG | Store listing icon |
| 150x150 | PNG | Medium tile |
| 310x310 | PNG | Large tile |
| 44x44 | PNG | App list icon |
| 71x71 | PNG | Small tile |
| 256x256 | ICO | Desktop application icon |
Best Practices
- 1Generate all required tile sizes: 44px (app list), 71px (small), 150px (medium), and 310px (large).
- 2Test your tiles against both light and dark Windows themes to ensure proper contrast.
- 3Include a 300x300 listing icon for the Store page — this is the primary visual in search results.
- 4Create a multi-resolution ICO (16, 32, 48, 256px) for desktop app shortcuts and Explorer.
Common Mistakes
- Not including all required tile sizes — missing tiles cause the system to auto-generate blurry fallbacks.
- Poor contrast against both light and dark themes — tiles must be legible in both Windows theme modes.
- Using the wrong scale factors — UWP assets need 100%, 125%, 150%, 200%, and 400% scale variants.
- Exceeding file size limits — tile assets should be optimized PNG files under 200 KB each.
Generate Windows Store Icons
Upload one image and get every Microsoft Store asset — tiles, listing icon, and multi-resolution ICO — ready for submission.
Open GeneratorFrequently Asked Questions
What icon sizes does the Microsoft Store require?
The Store requires a 300x300 listing icon, tile PNGs at 44, 71, 150, and 310px, and a multi-resolution ICO for desktop apps. UWP apps also need scale-specific variants.
What format do Windows Store icons use?
PNG for tile assets and Store listing images. ICO for desktop application icons. The Store listing icon must be 300x300 PNG.
Do Windows Store icons need to work in dark mode?
Yes. Your tiles and icons should maintain good contrast and legibility in both light and dark Windows themes. Test with both settings before submission.